About

Why We Built 1010 Sleep

We started with a simple frustration: melatonin gets you to sleep, but it doesn't keep you there — and it leaves you foggy the next morning. So we built something different. 1010 Sleep pairs seven clinically studied botanicals — L-Theanine, GABA, KSM-66 Ashwagandha, and more — to support the full sleep cycle, not just the moment you close your eyes. No melatonin. No hangover. No tolerance build-up. Just a formula designed to work the same on night one hundred as it did on night one.

Shop 1010 Sleep
  • Formulated, Not Guessed

    Every ingredient in 1010 Sleep is dosed at levels studied in clinical research — not sprinkled in for the label. Seven botanicals, each doing a specific job across the sleep cycle.

  • Built Around Your Sleep Cycle

    Falling asleep fast means little if you never reach deep, restorative sleep. Our formula supports onset, deep sleep, and REM.

  • No Melatonin, No Compromise

    Melatonin is a hormone override, not a relaxant — which is why it can leave you groggy. We left it out, and built the formula to work without it.

    Explore the Full Formula